Just before I left the corporate world to set up my own business, 9 years ago, I qualified as a coach. I’m convinced that this has helped my training in many ways.
In fact, the more I think about it, and the more I talk to other trainers, I can see the most effective trainers learning lessons from the coaching process.
Many coaches follow the GROW model, created by Sir John Whitmore:
G – Goals – what do you want to achieve?
R – Reality – what are you doing now? How well is that
working?
O – Options – what other approaches could you try?
W – Way forward – what are you going to do now?
This isn’t the only model but it has a number of strengths, as does coaching in general:
- it focuses on the person receiving the coaching, not on the coach
- it focuses on a specific need
- it leads towards action
- it is based on a dialogue
- it builds on the existing knowledge and experience of the person being coached
- information is fed in, if needed, only after exploring what the person needs and is geared towards meeting the specific need identified
- the coach is seen, not as a subject specialist, but as someone with skills in helping others to learn and to bring about change
- the coach tends to ask challenging questions rather than offer answers
Coaching also often explores the person’s ” internal ” factors - their beliefs, motivation and confidence – and how these will affect their attempts to change their behaviour.
Contrast this with a lot of training that goes on:
- tends to be very heavy on content and concerned with passing on information
- tends to be general and broad, not aimed at individuals ( partly because it’s carried on with groups, of course, not one to one )
- not usually focused on a specific situation but more on a general need ( e.g. Time Management or Leadership Skills )
- sometimes delivered at a set time, regardless of whether it’s needed at that point
- the trainer is seen, and chosen, as a subject specialist
- the emphasis is on the trainer transferring his or her knowledge or experience to the learners
In general, training tends to be much more content – driven. Of course, it’s quite possible to put together a training programme without reference to any particular learners at all.
Even where there has been some needs analysis and the training is commissioned as a result of that, e.g. there is a group of managers who need to develop their performance appraisal skills, there is stilll sometimes an assumption that what people need is more information, more ideas.
Going back to the GROW model, a lot of training focuses on the Options stage of the process, giving people lots of tips and techniques. Where it sometimes falls down is in identifying exactly what people need the information for and how they will use it to bring about real change in their behaviour.
Training also often fails to address the ” internal ” issues. This misses the point that the reason why many people don’t behave differently is not because they don’t have enough information, it’s because they don’t have the belief, the motivation or perhaps the self-discipline to change.
For example, there’s no point giving someone 10 tips on how to delegate effectively if they won’t delegate because they’re afraid of losing their job if they don’t seem to have enough work to do.
The GROW model has some similarities with the KOLB Learning Cycle ( and I know I’m paraphrasing here ):
- Experience – try something
- Reflect – what happened, what worked, what didn’t?
- Conclude/Theorise – what have you learned, what other information could you use?
- Plan – what will you do differently next time?
What I’m saying is that a lot of training seems to be focused more on the Reflect and Conclude/Theorise stages, what a friend of mine calls ” consciousness raising “.
It tends to be weaker in matching the information with specific individual needs and in addressing how the learners can take steps to change their behaviour.
How could training become a bit more like coaching and take on some of coaching’s strengths?
I think, broadly, a lot of training could be carried out more like a form of group coaching.
For example, more time is spent at the start allowing people to discuss the specific issues they want to address, what’s happening now and what they would like to change.
The trainer has a selection of information, tips, theories, models, etc. which he or she could draw on, depending on what the learners really need.
These are fed into the process only after the initial discussion about people’s needs and only relevant parts are selected. The trainer is very flexible in choosing what to use and in adapting to the needs of the group.
Instead of everyone doing the same thing, learners can be given a choice about what they learn and use.
For example, there might be several places around the room with information about different aspects of the topic and people choose which one they go to. Then they look at materials and discuss them with people with the same needs.
The trainer spends more time challenging people with questions about what they have learned, what they are going to do and what might stop them.
There is more focus on what might prevent the learners from making the changes they want, including their own motivation, how much they want to change and how much they believe they can.
Some barriers to this would be:
- if you’re an external trainer, you may not know any of the learners or have access to them before the training
- people who commission training ( clients) tend to like to see plenty of content and materials, not have trainers say, ” Well, I’ll bring some ideas along but I can’t say what we’ll discuss until the day, I may use some of it, I may not “.
- a lot of trainers feel more comfortable delivering information than they do trying to coach or to facilitate
- it’s much easier to run a training session where everyone doers the same thing than one where people have a choice
However, I don’t think any of these issues are insurmountable and, if training could learn a few lessons from coaching, it would be far more powerful and have far more impact.
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